surveys

Surveys

Through its leading-edge PulteGroup Homebuyer Index (PGHI) Survey, PulteGroup consistently provides insights into trends affecting the housing market and homebuilding industry. For several years, PGHI has provided thought leadership regarding attitudes about the economy and homebuying behavior for key demographic segments, including millennials and baby boomers. PGHI also provides trends in home design, home features and general insight into the housing market.

Homebuyer Sentiment

  • homebuyingAMERICANS’ APPETITE TO BUY NEW HOMES INCREASES

    A majority of Americans (67 percent) plan to purchase a home in the future, of which 32 percent are looking to buy within the next two years. (April 2014)

  • homebuyingMILLENNIALS THINK BETTER DAYS ARE AHEAD

    Economic outlook, purchasing confidence drives optimism among 25-34 year-olds with 85 percent of millennials planning to purchase a home in the future. (March 2014)

  • Renters and MillennialsFAMILY HOMEBUYERS SHOW WILLINGNESS TO MOVE AS HOUSING VALUE RISES

    Current homeowners are optimistic about selling their home and are looking to move up their timeline to purchase a home. (July 2013)

  • Renters and MillennialsMILLENNIALS WON’T BE LIFE-LONG RENTERS

    Millennials continue to show a strong interest in purchasing a home. For renters ages 18-34 with an income of more than $50,000, 65 percent indicated their intention to buy has significantly or somewhat increased in the past year. (March 2013)

  • Renters and MillennialsRENTERS’ SENTIMENT TOWARDS HOMEOWNERSHIP IS IMPROVING

    The dream of homeownership is alive as a majority of U.S. renters say their intent to purchase has increased in the past 12 months and have plans to purchase a home within the next two years. (May 2012)

House Design Features

Retirement and Baby Boomers

  • Retirement and Baby BoomersHEY KIDS: MOVE OUT & MOVE ON

    Empty nesters enjoy newfound freedom and prefer kids don’t move back home, with more than 50 percent planning to move to a new house now that their kids have moved out. (October 2013)

  • Renters and Millennials BABY BOOMERS LOOKING TO RETIRE SOONER

    Still-working boomers ages 50 to 60 years old plan to retire from their current full-time career by the age of 65, compared to a median age of 67 in 2010. (May 2013)

  • Retirement and Baby BoomersSINGLE BABY BOOMERS HIP TO THE DATING SCENE

    A majority of single baby boomers say they are interested in dating and finding companionship later in life, but not necessarily looking for love and marriage. (February 2013)

  • Retirement and Baby BoomersBABY BOOMERS KEEPING THEIR EYES ON THE RETIREMENT PRIZE; RETIRE IN-STATE

    Still-working adults age 55 and older are not delaying retirement and believe they will be financially prepared to retire when the time comes. (June 2012)